Top 5 Social Networking Apps in Bulgaria Q4 2023

In Q4 2023, the top social networking applications in Bulgaria demonstrated varied performance across downloads, revenue, and weekly active users, according to data from Sensor Tower.

Rakuten Viber Messenger saw a significant increase in downloads towards the end of the quarter, peaking at approximately 19K in the final week of December. Revenue also exhibited an upward trend, reaching around $842 in the last week. Weekly active users, however, showed a slight decline from about 1.62M to 1.53M over the quarter.

Facebook maintained strong performance with downloads peaking at around 25K in the last week of December. Revenue showed fluctuations, with a notable peak of approximately $1.9K in early November. Weekly active users remained relatively stable, ending the quarter with around 3.74M.

Messenger experienced a steady increase in downloads, culminating in about 23K in the final week of December. Revenue remained modest throughout the quarter, peaking at around $52 in the last week. Weekly active users showed a slight increase, ending the quarter with approximately 1.60M.

WhatsApp Messenger displayed consistent download numbers, peaking at roughly 14K in the last week of December. Revenue remained steady, with a slight uptick to about $15 in the final week. The number of weekly active users showed a positive trend, reaching around 1.19M by the end of the quarter.

Telegram Messenger had consistent download numbers throughout the quarter, with a peak of about 10K in early October. Revenue showed a gradual increase, peaking at approximately $1.2K in the last week of December. Weekly active users remained stable, ending the quarter with around 336K.

These insights highlight the dynamic nature of social networking app usage in Bulgaria. For more detailed analytics and insights, visit Sensor Tower.